Is Puri Jagannadh trying to make the most of the current Mahesh mania?

Making most of Mahesh mania

Is Puri Jagannadh trying to make the most of the current Mahesh mania?
Since the day The Businessman was announced, the director (and the
producer) has ensured that the film is in news one way or another. It
may be said that Puri is bent upon finishing the film in a span of 70
days to release the film for Sankranthi, before the Dookudu-generated
craze for Mahesh slides to the second position.

The Businessman has been in the news for good reasons. The dialogues
are selectively let out; the first look will anyhow be released on
Nov. 11; audio is expected to be launched in a grand style.

No wonder that the film is said to have been sold for a whopping prize
in international distribution rights. Also, its satellite rights are
expected to fetch far higher price when compared to other superstar
films.